Backlinks play a vital role in the higher ranking of a website. If you are creating backlinks for your website, your competitors will also be creating backlinks for their websites. If you want to find out the best opportunities to create better links for your website, you should spy backlinks of the competitors’ websites. By spying backlinks of the competitors, you can also find out the best opportunities to build a relationship with the people relevant to your business. If you want to do competitive analysis, you will have to invest in the highly sophisticated software to uncover the backlinks of the competitors. Here, we will discuss the best techniques to spy backlinks of the competitors’ websites.
Prepare A List Of The Competitors:
The first step to spy on the backlinks of the competitors’ websites is to know your competitors. For this reason, you should perform research on your competitors. Most of the people know their competitors. Therefore, they can easily prepare a list of competitors. If you don’t know the competitors, you can use a tool to know your competitors. Alexa Audience Overlap is the best tool to know your competitors. You just need to enter the URL of your website in the search bar of this tool. It will run the test and it will provide you with the list of all the competitors relevant to the niche of your website. If you want to get specified results by using this tool, you can use filters on this tool. This report will provide a wide list of competitors. You should select the most relevant competitors only. After selecting the relevant competitors, you should save them in the list. You can use this list during the competitor analysis.
View The Number Of Backlinks Of All The Competitors:
After preparing the list of the competitors, now, you will have to use this list for the backlink analysis. To check the backlinks of the competitors, you can use various tools. The best tools to check the backlinks of the competitors are Alexa, Ahrefs and SemRush etc. After viewing the backlinks of the competitors, you should try to know the websites that are linking to all the competitive websites. If you want to perform this task manually, it is difficult for you. You can easily perform this task by using the tools. If you are using the Alexa tool, you can use its ‘Reputation Metrics’ to know all the websites that are linking all the competitors’ websites. You should also try to prepare a list of the competitors’ website that has large link portfolio. Its reason is that the website which has a large link portfolio can provide you with better link opportunities than other websites that have a smaller link portfolio.
Check The Authority Of The Linking Websites:
After viewing the linking profile of the competitors, you should not start the process of creating the backlinks. Its reason is that in these backlinks, you will find some authentic and some less authentic links. Instead of focusing on the quantity of the backlinks, you should focus on the quality of the backlinks. One authentic backlink is better than several other backlinks. Therefore, you should prepare a list of the backlinks that have high page authority. When you analyze any competitor’s website in the backlink analysis tool, you will find the list of their backlinks along with page authority. You should try to prepare a list of those backlinks that have high page authority.
Prepare A List Of The Sites That Are Driving More Traffic To Your Competitors’ Websites:
Backlinks are not only helpful to you to increase the ranking of your website. These backlinks can also drive a huge amount of traffic to your website. As recommended by experts of a dissertation help firm, if you want to find out those websites that are driving a huge amount of traffic to the competitors’ websites, you will have to take a deeper look at the competitors’ websites. By following the same backlinking opportunities, you can also drive enough traffic to your website. You can also use this technique to find out the most performing keywords of your competitors. By focusing on the same keywords, you can also drive enough traffic to your website.
Create A Similar Content That Is Driving Backlinks For The Competitors:
It is a fact that you can create more backlinks by using certain URLs. Its reason is that the content of these URLs is more attractive than the content of other URLs. The content of these URLs will also be interesting for the audience. As a result, this content will also be helpful to you to provide more exposure to your website on social media sites. As these URLs are creating more opportunities for the backlinks, therefore, these URLs will get higher rank in the search engines. You should find out the URLs that have higher backlinking profile than other URLs. By focusing on this content, you can also create lots of backlinking opportunities for your website. For this reason, you will have to create similar content but with greater detail. You will have to repurpose the content in the form of infographics. You will have to use quotations from authoritative resources. This thing will increase the authenticity of the content.
Contact With Third Party Websites To Avail The Link Building Opportunities:
After creating and sharing the best quality content on your website, you will have to start the tedious process of manual outreach. For this reason, you will have to send emails to the third party website owners for the backlinking opportunities. While sending emails to them, you should come to the point straightforwardly. It is possible only if you will offer some value to their websites. For example, if a website is linking to a dead backlink, you should tell them how their website is linking to the dead backlinks. You should also tell them that by linking to the dead backlinks, the reputation of their website will be decreased. After that, you should offer them new backlinking opportunities. When they feel that you have provided value to their website, they will try to provide a link to your website.
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